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Unfair price competition because of an inflow of Minolta cameras through irregular channels. Other authorized dealers in Europe and in the United States had voiced similar complaints about Reuter's letter was not the first of its kind that Mr. Substantially below Minolta's official suggested retail prices. Through unofficial channels from Hong Kong to Germany, where they were sold at prices Headquarters in Osaka, complained about the fact that sizeable quantities of Minolta cameras moved Reuter, who had recently visited the Minolta Stores in Cologne, Düsseldorf, and Essen. Wilfried Reuter,1 president of a large camera dealership in Germany with Manufacturer of cameras and camera accessories, headquartered in Osaka, Japan. Nakamura was the manager of the International Division of the Minolta Camera Co., Ltd., a leading Had just received from one of his company's European retailers (see Exhibit 1). Katsusaburo Nakamura as he read the letter he

"We have got to fix this problem," said Mr. Distributed by HBS Case Services, Harvardīusiness School, Boston, Mass. Ineffective handling of an administrative situation.Ĭopyright © 1976 by the President and Fellows of Harvard College. This case was prepared by Ulrich Wiechmann as the basis for class discussion rather than to illustrate either effective or